„In the end I chose crowdfunding because this didn’t just offer the prospect of getting the funds we needed – it also allowed me to tap a large number of investors who were also supporters of the brand and acted as brand evangelists for Righteous,“ – Interview mit Gem Misa (Righteous Ltd.)

Righteous Crowdfunding

Klaus-Martin Meyer: Gem, you are responsible for the fact that „salats just got sexy“. Would you please introduce yourself and your company Righteous Ltd?

Gem Misa: Hi. My name is Gem. I’m the founder of an exciting new food company called Righteous. We make the UK’s first brand of all natural salad dressings, which are being sold in over 800 supermarkets nationwide. Continue reading